What is AI visibility?
AI visibility is whether AI assistants like ChatGPT, Perplexity and Gemini name your business when someone asks for what you sell. Here is how it differs from classic SEO, and how to check yours.
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AI visibility vs classic SEO
Classic SEO is about ranking your pages in a list of links. AI visibility is about being named in the answer itself. The assistant reads several pages and writes a short reply, often with only a few businesses in it, so being one of those names matters more than ranking one page.
What drives it
Much of the same groundwork helps both: clear pages about what you do and where, a complete business profile, consistent listings, reviews, and mentions on other trusted sites. The difference is that answers lean more on what other sites say about you than on your own pages alone.
Why it matters for local businesses
People increasingly ask assistants for recommendations the way they would ask a friend. If the answer names three competitors and not you, that customer may never see your website at all.
What a Prisqo report checks
A Prisqo report asks 6 buyer-style questions for your business to one AI model with live web search. It shows whether you were named, a visibility score, who was named instead, and which sites the answers cited, with suggested next steps. It does not query ChatGPT directly. It is $19 once, with no account and no subscription.
What to fix first
Look at the sample report to see the format, then browse the page for your industry and city to see what AI tends to cite in your trade.
What your report looks like
Example report · fictional business
Example data for Smith Family Dental, a fictional dentist in Austin, TX. Names and sites are placeholders.
Named instead most often: Sunrise Dentist (sample), in 5 answers
Sites cited most: forum.example, news-site.example, reviews.example
Related guides
FAQ
Is AI visibility the same as SEO?
No, but they overlap. SEO is about ranking pages in search results; AI visibility is about being named in an AI-written answer. Clear pages, listings, reviews and mentions help both.
Which AI assistants does it cover?
Any assistant that searches the web, such as ChatGPT with search, Perplexity and Gemini. Prisqo uses one AI model with live web search as a stand-in for them.
What does the $19 report include?
6 buyer-style questions for your business, whether you were named, a visibility score, who was named instead and the sites cited. See the sample report for the full format.
Check where you stand
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