Does ChatGPT recommend your mortgage brokerage?
First-time buyers, people refinancing and self-employed borrowers increasingly ask an AI assistant which mortgage broker to talk to. It searches the web and names a few. Prisqo runs the same kind of questions for your brokerage and shows whether you get named, who gets named instead, and which sources the answers cite.
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What your report looks like
Example report · fictional business
Example data for Smith Family Dental, a fictional dentist in Austin, TX. Names and sites are placeholders.
Named instead most often: Sunrise Dentist (sample), in 5 answers
Sites cited most: forum.example, news-site.example, reviews.example
Local pages
3 questions buyers ask AI
Prisqo asks questions like these for your business. Here are 3 examples for mortgage brokers:
- best mortgage broker near me for first-time buyers
- mortgage broker for self-employed borrowers near me
- local mortgage broker for a refinance
What AI tends to cite for mortgage brokers
For mortgage brokers, AI answers usually pull from Google reviews and Google Business Profiles, Zillow and other lender review sites, public licensing records, the BBB, real estate agent recommendations, and Reddit threads. No license details on your site, few reviews, or no pages on the loan types you handle leave the answers naming someone else.
3 fixes that help
- Complete your Google Business Profile with the loan types you handle and the areas you serve, and ask closed clients for reviews.
- Show your licensing details and keep your name, address and phone identical on lender review sites and the BBB.
- Publish one page per type of borrower or loan, such as first-time buyers, refinancing or self-employed borrowers, with how the process works.
Find out what AI answers say about your business
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FAQ
Does ChatGPT recommend mortgage brokers?
Yes. Asked for a mortgage broker in a city, ChatGPT search looks up web results and names specific brokers with links. Which ones depends on reviews, directories and lender review sites. Prisqo measures this with one AI model with live web search as a stand-in; it does not query ChatGPT directly.
Why isn’t my brokerage named?
Usually you have few reviews on the sites AI cites, your licensing details are hard to find, or your site has no page for the borrower the question describes. A Prisqo check shows which sources were cited for your category.
How much does a check cost?
$19 once for one report. No account, no subscription. The report covers 6 buyer-style questions for your business, your visibility score, who AI recommends instead, and the sources cited.