Prisqo vs HubSpot AEO: which AI visibility tracker is right for you?
Last checked: 2026-11-03. Competitor pricing and features change often; check their sites before deciding.
HubSpot now has two AI-visibility products: the free AI Search Grader (one-time check) and HubSpot AEO (ongoing tracking). Prisqo does the same job more simply: a paid one-time check, with a focus on small and local businesses and the agencies that serve them. Here's the honest comparison.
The short answer
- Choose HubSpot AEO if you want tracking of ChatGPT, Gemini and Perplexity themselves, you already use HubSpot, or you want a daily-updated score with share of voice, sentiment and citation analysis, and like having it in the same ecosystem as your CRM. (It doesn't require HubSpot's CMS, per HubSpot's FAQ.)
- Use HubSpot's free AI Search Grader for a one-off brand-perception snapshot.
- Choose Prisqo if you want to see which competitors AI recommends instead of you for local "best [service] in [city]" questions, without joining a larger platform, and a stand-in measurement is enough (one AI model with live web search, not ChatGPT itself).
Side-by-side comparison
| Prisqo | HubSpot AEO (hubspot.com/products/aeo) | HubSpot AI Search Grader (hubspot.com/ai-search-grader) | |
|---|---|---|---|
| Type | Paid one-time check | Ongoing tracking (labelled BETA) | Free one-time diagnostic |
| Price | One report, $19, pay once at checkout | $50/mo, or $45/mo billed annually | Free |
| Prompts | 6 in the paid check | 25 prompts included; buy more anytime | Not prompt-based tracking (brand-level grade) |
| Free trial | Paid one-time check, no sign-up | Track 25 prompts free, no credit card | Free, no account (a form is shown to see full results; verify) |
| Engines | One AI model with live web search | ChatGPT, Gemini, Perplexity | GPT (mini model), Perplexity, Gemini, per the grader page |
| Tracks ChatGPT and Perplexity directly | No. Uses a search-grounded model as a stand-in | Yes (HubSpot is stronger here) | Yes (GPT mini model and Perplexity, per the grader page) |
| Update frequency | One-time check | "Updates your score daily" | One-time |
| Multiple brands | One check at a time | One AEO instance per brand (buy multiple) | One at a time |
| Metrics | 0–100 score, competitors recommended instead, cited sources | Visibility score, share of voice, sentiment, citation analysis, prompt suggestions, prioritized recommendations | Score across sentiment, presence, recognition, share of voice, market position |
| Local "[service] in [city]" prompts | Yes, generated from your site | Not specifically described (verify) | Not described |
| Email delivery | No email — the report lives at its web address | Not described on the product page (verify) | No |
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Where HubSpot is stronger
- Direct engine coverage. HubSpot AEO tracks ChatGPT, Gemini and Perplexity themselves. Prisqo doesn't query ChatGPT or Perplexity; it uses one AI model with live web search as a stand-in. If you need to know what ChatGPT itself says, HubSpot is the better choice.
- Brand and ecosystem. If your team lives in HubSpot, AEO sits next to your CRM, and HubSpot says Marketing Hub Pro/Enterprise includes expanded AEO prompts and CRM-powered recommendations.
- Daily score updates and sentiment analysis.
- Free one-time grader with a 5-dimension breakdown.
- Investment. HubSpot says it acquired XFunnel in 2026 to build its AEO tools (hubspot.com/products/aeo).
Where Prisqo is different
- "Who's beating me?" is the headline, not a sub-metric: every report leads with the businesses AI recommends instead of you, and the sources it cites for them.
- Local-business prompts out of the box, e.g. "best family dentist in Austin".
- Built for agencies with many small clients: one plan, several brands, vs one HubSpot AEO instance per brand.
What Prisqo measures
Prisqo doesn't query ChatGPT, Perplexity, Claude, Grok or Copilot. It asks buyer-style questions about your category and city to one AI model with live web search, and records who gets recommended and which sources are cited. That's a useful stand-in because the big assistants also look up web sources before recommending a business, and a search-grounded model shows which pages shaped its answer. It isn't a copy of what ChatGPT says, though: ChatGPT uses its own index and search partners, so its answers can differ. See the FAQ for details.
FAQ
Is HubSpot's AI Search Grader free? Yes. It's a free, one-time check (hubspot.com/ai-search-grader, accessed 2026-11-03).
How much is HubSpot AEO? $50/month, or $45/month paid annually, with 25 prompts, and you can buy more. There's a free trial with no credit card (hubspot.com/products/aeo, accessed 2026-11-03).
Do I need HubSpot's CMS to use HubSpot AEO? HubSpot says no.
What's the difference between Prisqo and HubSpot's grader? The grader gives a general brand score. Prisqo is a one-time $19 report: it asks 6 buyer questions for your category and city, and shows whether AI names you, who it names instead, and the sites to get listed on.
See the full roundups: best AI visibility tools for small business and cheapest AI visibility tools.
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Sources (accessed 2026-11-03)
- HubSpot AEO product page and FAQ: hubspot.com/products/aeo ($50/$45, 25 prompts, engines, daily score updates, free trial with no credit card, CMS not required, one instance per brand, BETA label, XFunnel acquisition, Marketing Hub Pro+ note)
- HubSpot AI Search Grader: hubspot.com/ai-search-grader (free, engines, scoring dimensions)
- ChatGPT's own retrieval index (RESONEO study via Search Engine Land): searchengineland.com/chatgpt-retrieval-s…