AI search visibility checklist
Ten checks that help AI assistants recommend your business. Work through them in order — most take under an hour, and each one is a real gap that keeps good businesses out of AI answers.
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1. Claim your Google Business Profile
If you have not claimed it, do it now. Fill in every field: exact business name, address, phone, hours, services, and photos. An unclaimed or half-empty profile is the most common reason a business never gets named.
2. Say the same thing everywhere
Pick one exact business name, one address, one phone number, and one short description, and use them identically on your website, your Google profile, every directory, and every social profile. If three sources disagree, the answer hedges — and hedging businesses do not get recommended.
3. Get listed where AI looks
Claim the top two or three directories for your trade: Google and Yelp for most local businesses, plus Healthgrades and Zocdoc for dentists, Avvo and Justia for lawyers, Angi and HomeAdvisor for plumbers, TripAdvisor and OpenTable for restaurants, Zillow and Realtor.com for agents. Fill each profile in completely.
4. Collect recent Google reviews
Ask every happy customer, in person, right after the job is done. Recent, genuine reviews count for more than a pile of old ones. Reply to reviews, good and bad, in your own words. Never buy reviews or write your own.
5. One page per service, with prices
Write one short page per service that answers the exact questions customers ask: what it costs, how long it takes, who it is best for, and your service area. Use the customers’ own words, not industry jargon.
6. Let the AI crawlers in
Check your robots.txt and allow the AI search crawlers by name. If your site blocks them, or renders nothing without JavaScript, the assistants see an empty page and move on.
7. Make sure pages render as plain HTML
Your key pages — services, prices, hours, service area, address — should render as plain HTML with real text. A page that a person can read in ten seconds is usually a page a crawler can read too.
8. Earn one mention you cannot buy
A local news story, a “best of” list, a neighborhood blog, a Reddit thread where a real customer recommends you by name. Do work worth mentioning, invite a local writer in, or answer a reporter’s question.
9. Add an FAQ page that answers real questions
Write down the ten questions customers actually ask, and answer each in two or three sentences. Add FAQ schema so the questions and answers are machine-readable.
10. Run a check, fix one gap, check again
Run a Prisqo check, find the one source you are missing from or the one fix that matters most, fix it, and check again in a week or two. Do not try to fix everything at once. One real gap a week is how businesses climb.
FAQ
How long does the checklist take?
Most checks take under an hour. Reviews and earned mentions take longer, because they depend on real customers and real writers — that is also why they count for more.
Do I need to do all ten?
No. Start with the first three: claim your Google profile, make your details identical everywhere, and claim your trade’s top directories. Those three fix the most common reason businesses never get named.
How do I know it is working?
Run a Prisqo check before you start and again after each fix. One report is $19, paid once. It shows whether AI names you, who it names instead, and which sources were cited — so you can see the gap close.
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