Does ChatGPT recommend your law firm in Chicago?
People looking for a lawyer in the Loop, on the North Side or in the suburbs of Cook County increasingly start by asking an AI assistant who to call. The assistant searches the web and names a few firms. Prisqo asks the same kind of questions for your firm and shows whether you are named, who is named instead, and which sources the answers cite.
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What your report looks like
Example report · fictional business
Example data for Smith Family Dental, a fictional dentist in Austin, TX. Names and sites are placeholders.
Named instead most often: Sunrise Dentist (sample), in 5 answers
Sites cited most: forum.example, news-site.example, reviews.example
3 questions buyers ask AI
Prisqo asks questions like these for your business. Here are 3 examples:
- best personal injury lawyer in Chicago, IL
- top rated divorce attorney in Chicago
- workers comp lawyer in Cook County, IL
What AI tends to cite
For Chicago law firms, AI answers usually pull from lawyer directories like Avvo, Justia and FindLaw, Google reviews, local news, and Chicago threads on Reddit. Thin profiles, few reviews, or practice areas written in jargon leave the answers naming another firm.
3 fixes that help
- Complete your Avvo, Justia and FindLaw profiles and ask past clients for reviews there and on Google.
- Publish one plain-language page per practice area: cost, process, timeline, and who you help in Chicago.
- Keep your firm name, address and phone identical on every directory and listing.
Find out what AI answers say about your business
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FAQ
Does ChatGPT recommend law firms in Chicago?
Yes. Asked for a lawyer in Chicago, ChatGPT search looks up web results and names specific firms with links. Which ones depends on directories, reviews and local coverage. Prisqo measures this with one AI model with live web search as a stand-in; it does not query ChatGPT directly.
Why isn’t my Chicago firm named?
Usually your directory profiles are thin, you have few client reviews, or your practice areas are not described in the words clients use. A Prisqo check shows which sources were cited, so you can see where you are missing.
How much does a check cost?
$19 once for one report. No account, no subscription. The report covers 6 buyer-style questions for your business, your visibility score, who AI recommends instead, and the sources cited.